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How can IT support business growth

Addressing IT concerns can often feel like an additional chore for business leaders, but when leveraged to its full potential, IT support for business can be a significant enabler of growth.  

With the right, optimised systems in place, a business can automate processes, boost cyber security, enhance productivity, improve communication and transform operational efficiency across the organisation. 

In fact, according to Harvard Business Review, employees that are supported by sufficient technology are 230% more engaged, and 85% more likely to stay for longer than three years.  

The impacts of IT support for businesses are far-reaching – but don’t just take our word for it. Let’s dive into some of the top ways that IT can fuel business growth, boost reputation, attract and retain talent, and improve overall performance with the right approach. 

Enhances the customer experience 

Whether you work in financial services, retail, the public sector or anything in between – a disjointed, difficult customer experience can severely impact your business and its ability to attract and retain customers. In a world where every transaction and conversation is digital, you need IT systems that allow for a frictionless experience at every touchpoint.  

With the right IT solutions in place, you can gain access to richer, real-time customer data, allowing you to craft more personalised, meaningful experiences throughout their customer journey. However, the benefits don’t stop there. You can also safely store and analyse data in a secure yet accessible system, for reliable, accurate insight into your customer base – all of which helping to drive more informed decision-making across your organisation.  

Protects reputation 

We all know that the IT landscape evolves at lightning speed – but it’s the businesses that prove they can keep pace that stand out in an otherwise oversaturated market. While being tech savvy might not sound like a key driver of business growth, it hugely impacts your business’ image, and ultimately, your reputation. 

Whether it’s something as major as a data breach that puts sensitive data into the wrong hands, or as minor as poor network connectivity during Zoom calls – not having the right IT support in place to support basic business security and practices can have long-term consequences on your overall professional reputation. Businesses that are seen as being outdated or ‘behind the times’ are rarely the same businesses that go on to become pioneers within their industry. It’s all about staying one step ahead of the curve, and that includes your approach to IT. 

Supports business evolution 

No successful business is stagnant, and neither should your IT be. As the technology landscape continues to evolve, and your business continues to grow and develop, you need IT solutions that are built to adapt with you, not hold you back from progression. 

Legacy software is often a blocker of business growth, with limited capabilities that fail to cater to the evolving needs of your business and its employees. Whether you’re considering cloud migration or modernisation to better handle ever-growing quantities of data, or looking to integrate IT solutions that enable seamless hybrid working practices – an expanding business requires next-generation IT solutions that are fit for the future needs of your organisation, not just the present. 

IT support for business addresses weak spots and vulnerabilities 

It’s not just your business that continues to evolve and expand. In 2023 alone, 32% of UK businesses reported suffering a cyber attack or breach, rising to 69% for large businesses. The threat landscape is constantly shifting, with new forms of cyber attacks always on the horizon. Without the right IT defences in place, it’s not a question of if you fall victim to an attack, but when. 

 However, with the right solutions and support for your business, you can address weak spots and vulnerabilities in your cyber security as your business continues to grow, constantly monitoring and patching any issues as they arise. It’s an ongoing cyber security approach, backed by the right technology and defence systems, so you don’t have to pause your progression in the face of looming cyber threats.  

Take business growth to new heights with the right IT partner

Expanding and growing your business requires many moving parts, and IT is just one of them. From hiring the right talent, to attracting customers, to driving productivity and profitability across every department – having the right IT systems and support in place can make the entire process more efficient, seamless and successful from day one. 

If you’re looking for an IT partner to support you on your business growth journey and to take some of that pressure off your shoulders, get in touch with our team and we can discuss next steps to help you leverage your IT’s full potential. Give us a call on 01268 288 100 or get in contact here: